Retail TouchPoints
DECEMBER 20, 2023
Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With every conversation, my goal is simple: to have candid and at times challenging conversations around some of the industry’s hottest topics and trends.
Wiser
JULY 11, 2022
This can be done in many ways, including both paid and organically generated marketing advertisements. Retail has one of the highest employee turnover rates in the job industry, and continuously having to train and retrain new staff can leave a wide margin for error. 4: Build and Maintain Employee Engagement.
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Retail TouchPoints
JUNE 27, 2022
They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. Employees are not recommending for the masses, they are helping consumers with their specific needs. How In-Store Influencers Can Increase Employee Retention.
Inside Retail
JANUARY 26, 2023
Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work. Onboarding starts with the job offer When you find great people, make sure both their head and heart are engaged. Leaders then create action plans to bring this to life.
Retail TouchPoints
AUGUST 15, 2022
In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Be Transparent About Inventory Challenges .
I Vend
DECEMBER 13, 2022
They’re very open to buying from new places – research from Google in Australia, for example, found that at Christmas, a massive 79% * of shoppers are open to buying from retailers that are new to them. Increase employee engagement by 20-30%. Increase customer satisfaction by up to 20%. Increase sales conversion by 10-15%.
Wiser
MARCH 22, 2022
The goal for your brand is to be there to influence consumers at those key moments in the decision-making process and sway them toward your own products. Or, they come across an advertisement for a vacuum that specifically mentions pet hair. Employee Engagement. Consideration.
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