SGN Magazine

MAY 3, 2021

At Cookie Pot Children’s Boutique, in Gladstone, Ore., They do well for us because of price-point generally, and right now people are also trying to support local shops when they buy gift items.” She also boosts interest in toys by promoting on Instagram and Facebook, which Banta cited as her main source of advertising.

ATS 92

ATS Cross Merchandising Boutique Outdoor 92

Wiser

OCTOBER 26, 2021

A survey commissioned by social shopping platform Slickdeals found that U.S. Impulse shopping is not reserved for physical stores. You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. There’s a fair chunk of change to be earned through impulse buying, too.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. Cross merchandise everywhere.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Retail Adventures

AUGUST 25, 2021

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. BOPIS (Buy Online Pickup In Store) and curbside pickup will continue to expected standards of operation because customers love the ease of shopping.

Returns 83

Returns Cross Merchandising Promotions Marketing 83

Retail Adventures

OCTOBER 22, 2020

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98