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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. Much of it appears to be funneling into TikTok and Amazon.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation. This harmony of social media and ecommerce is transforming how consumers discover and buy products. It’s never been easier to meet your customers where they already are.

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The Ultimate Guide To Google Ads Ad Extensions

Store Growers

The common mistakes advertisers and online store owners make when they are using ad extensions. Now that you know what ad extensions are, it’s time to look at the difference between an ad that uses them vs one that doesn’t. And they display a promotion for “Loose Tea Samplers” with a price tag (from $9.00).

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Jason & Scot Show Episode 269 – Amazon and Instacart get new CEOs, other news

Retail Geek

Your digital ad dollars especially as they get more complicated in the Privacy Wars, so it makes sense that they want Executives that are good at that and I would also argue the instacart. Advertising products could stand for some. Make those products more mature and friendly to advertisers.

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Jason & Scot Show Episode 274 – Warby Parker and AllBirds file S-1 prospectus for IPOs

Retail Geek

Scot: [4:42] Yeah, yeah and I mean it is fun to read but you’re taking the right approach at it what drives me crazy is actually went through and looked at a bunch of the headlines for both these companies and I would say about 1/3 to 25 percent of the. So what’s a little worrisome about that is. [8:26]

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

Way too often I see new advertisers being jumpy: New advertiser complaining about not seeing results. Google Ads is a platform that allows you to advertise in different places, using different campaign types and different ad formats. They’ve been around for 20 years and a lot of advertisers have gotten REALLY good at them.

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Jason & Scot Show Episode 301 Annual Predictions 2023, Year-End Recap, NRF Big Show

Retail Geek

2023 Predictions Jason : At least 2 retail bankruptcies (besides Party City) BNPL Consolidation (Klarna, Affirm, Afterpay. Sezzle) – at least one merges/exits US or BNPL. Um there’s a lot of automation at this show so you know there’s the usual. Pick to light systems and gloves like a lot of.