Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Retail TouchPoints
FEBRUARY 21, 2023
This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. Much of it appears to be funneling into TikTok and Amazon.
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