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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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10 Tips for Effective Location-Based Mobile Marketing

Retail Next

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. Through this strategy, consumers see the value of a communication, open it, read, click through, engage and, ultimately, make purchases.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation. I will also show how Star Micronics is leading innovation in mobile point-of-sale (mPOS) hardware for businesses entering and thriving in the online ordering space.

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The Quick Guide To Google Merchant Center Programs

Store Growers

Advertisers use Google Merchant Center to connect their product feed to Google Ads. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. Google Merchant Center programs help you to show ratings in your ads, add remarketing, and manage your promotions.

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How to Use Dynamic Remarketing: Leverage Your Google Remarketing Lists

Store Growers

Dynamic remarketing is a campaign that exclusively targets people that have visited your site, and shows them ads that feature the same products they were looking at before. This is how users are targeted based on their behavior During that visit, the Google Remarketing tags collect data based on website visitors’ actions.

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The Ultimate Guide To Google Ads Ad Extensions

Store Growers

The common mistakes advertisers and online store owners make when they are using ad extensions. Now that you know what ad extensions are, it’s time to look at the difference between an ad that uses them vs one that doesn’t. And they display a promotion for “Loose Tea Samplers” with a price tag (from $9.00).

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Jason & Scot Show Episode 271 – Amazon Q2 2021 Recap

Retail Geek

And you know SodaStream was a fast turn product and in bed bath and beyond that here they have a woman working behind a counter, pouring samples of Sodastream and they’ve launched all these SodaStream launch this new product at Bed Bath & Beyond all these. Sort of a product specific landing page on in their mobile app.