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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation. This harmony of social media and ecommerce is transforming how consumers discover and buy products. It’s never been easier to meet your customers where they already are.

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Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Pricing plays an important role in shaping consumer perceptions about a brand. FLASH SALE! But it’s not limited to high price.

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The Quick Guide To Google Merchant Center Programs

Store Growers

Advertisers use Google Merchant Center to connect their product feed to Google Ads. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. Google Merchant Center programs help you to show ratings in your ads, add remarketing, and manage your promotions.

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How to Use Dynamic Remarketing: Leverage Your Google Remarketing Lists

Store Growers

Dynamic remarketing is a campaign that exclusively targets people that have visited your site, and shows them ads that feature the same products they were looking at before. This is how users are targeted based on their behavior During that visit, the Google Remarketing tags collect data based on website visitors’ actions.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Exclusive discounts and limited-time deals drove sales from holiday shoppers. So which platforms will they choose?