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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Photo courtesy of TikTok)

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. Nearly every time, right?

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. Will it be algorithmic or human-reviewed? billion this year, up from US$9.7

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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

According to CXL, 96 percent of consumers watch an explainer video to learn about a product. You can present the video by: Presenting customer testimonials and reviews Creating competitive and innovative advertisements for your product or service Making tutorials to guide your customers through the product or service.

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9 Ways To Boost Profits Today At Your Indie Salon 

Retail Minded

Check And Review Your Credit Card Payment Service Options . Depending on how much your merchant service provider charges for handling credit card sales, accepting credit cards at your business can be a blessing or a curse. Have you reviewed your payment processing contract recently? Review Staff’s Pay Structure .

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation. This harmony of social media and ecommerce is transforming how consumers discover and buy products. It’s never been easier to meet your customers where they already are.