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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality.

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

For example, those shopping for an infant may want to focus on practicality and development, whereas individuals shopping for a teenager are more likely to search for fun gifts that align with their likes and interests. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement.

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. Pricing Strategy Implementing a Minimum Advertised Price (MAP) strategy is pivotal in staying competitive within highly saturated markets.

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What is Price Image? Quick Guide for Brands and Retailers

Wiser

How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations? Price image is defined as the perception of your prices by consumers, relative to the competition. Price image is defined as the perception of your prices by consumers, relative to the competition.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation. This harmony of social media and ecommerce is transforming how consumers discover and buy products. It’s never been easier to meet your customers where they already are.

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Building a Customer Retention Strategy

Rangeme

First, let’s look at a traditional marketing funnel. Now it’s called a funnel because at each stage you’ll have fewer and fewer people moving to the next step. Advocates and loyalists drive more revenue at a lower cost than new prospects. Let’s take a closer look at what that can look like. After first purchase.