Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 221

Advertising Customer Retention Marketing Consumer 221

Retail TouchPoints

JANUARY 11, 2022

At the close of the COP26 climate negotiations, UN Secretary-General António Guterres acknowledged that current long-term sustainability commitments and climate targets are insufficient to avoid catastrophic global warming. At the very least, an ambitious 2050 agenda will take significant planning, stakeholder engagement and systems change.

Advertising 196

Advertising Promotions Location Planning 196

Wiser

FEBRUARY 9, 2021

How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations? Price image is defined as the perception of your prices by consumers, relative to the competition. Price image is defined as the perception of your prices by consumers, relative to the competition.

Promotions 113

Promotions Store Layout Advertising Consumer 113

Retail Gazette

APRIL 3, 2024

Turning around an unprofitable business is no mean feat, but throw in a cost-of-living crisis where consumers have significantly pulled back on discretionary spend and that’s one steep hill to climb. in the 53 weeks to 30 September, up from a £15.4m loss in 2022. The private equity firm bought back Bensons but not Harveys.

Returns 63

Returns Payment Services Marketing Consumer 63

Indigo 9 Digital

JUNE 7, 2022

Tesco’s success is not by accident it has a carefully crafted strategy that is keeping its competition in the cut throat grocery sector at bay. Perhaps it can be taken for granted but most consumers are struggling to make ends meet. That means they can securely and reliably shop us for everything at really great value, all the time.”

Marketing 52

Marketing Advertising Grocer Checkout 52

Hyken

SEPTEMBER 2, 2022

This week, we feature an article by Sukhdev Singh, Digital Marketing Specialist at Maxicus , a company that provides tech-enabled customer service solutions. Customer experience for a business encompasses many components like the ease of use, reliability of products and services, advertising, communication, packaging, etc.

Customer Experience 58

Customer Experience Advertising Marketing Promotions 58

Small Biz Trends

MAY 18, 2022

Build trust with consumers: Influencers also already have a rapport with their followers. So their endorsement may mean more than those consumers just seeing a random advertisement. Increase brand awareness: Consumers often need to interact with a brand multiple times before buying. Dr. Sanjay Gupta. Niche: Healthcare.

Accounting 105

Accounting Apparel Sporting Goods Consumer 105