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How pharmacies are tapping into personalisation tech

Inside Retail

In this article I explain why and look at three big opportunities for pharmacy in the years ahead. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. So, why pharmacy?

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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

Consumer 246
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Backed by L Catterton, Drools takes a bite out of global pet-food market

Inside Retail

Moreover, we have recognised the rising demand for quick commerce, particularly in the pet-food category, where customers often require last-minute purchases,” he noted. He acknowledged that digital advertising has played a pivotal role in Drools’ marketing efforts, allowing the brand to target a wider audience and achieve better yields.

Marketing 130
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How to Win in Retail: Less Science, More Art

Retail Prophet

But the shift is bigger than consumer-facing innovations. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time. Because, as it turns out, attracting attention and promoting recall are what art does best.

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. Scot: [1:14] Huh figures you never know where it’s going to come at you. Jason: [1:58] Yeah yeah and have you seen some episodes have you seen a little of each show at least.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.

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3 Trends That Will Positively Impact Retail in 2022

VMS

But on the plus side, let’s look at three major innovative trends that appear ready to help retailers find new ways to connect with customers in 2022. Tenspace (Columbus, Ohio) offers digital native and direct-to-consumer brands, like sports apparel brand Rudis, a physical space to test store concepts and brand activations.

Apparel 122