Indigo 9 Digital

FEBRUARY 9, 2023

By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. Oatly is now valued at $1.3 But at that time a food scientist at Lund University in Sweden named Rickard Öste noticed a few trends. The ability to see and act on emerging trends.

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

MARCH 11, 2022

At a time when retailers are fighting supply chain issues, rising inflation and having to implement and often defend COVID-19 protocols the customer experience can be lost along the way. Instead, a better customer experience would be not to place so much emphasis on closing the sale at all. Sephora does an excellent job of this.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Mass Relators

JUNE 14, 2023

The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level. 70 and Nongfu Spring at No.81. trillion for 2023.

Consumer 52

Consumer Marketing Advertising Promotions 52

Indigo 9 Digital

JUNE 13, 2022

At the same time competition from the likes of McDonald’s and Starbucks were luring customers away from the iconic Canadian brand. billion close to its pre-pandemic 2019 revenues of $6.7 McDonald’s was on to something when it launched its “Famous Orders” promotion in 2020. in 2016 to -1.5% and its revenues in 2021 were $6.5

Promotions 52

Promotions Drop-Shipping Marketing Planning 52

Indigo 9 Digital

JULY 18, 2022

One of the major marketing initiatives McDonald’s launched in 2020 which helped turn around revenues was a promotion called “Famous Orders” where it promoted the McDonald’s meals celebrities like Travis Scott and BTS enjoy eating. Consumers, especially younger consumers are obsessed with celebrity culture. Tim Hortons.

Marketing 52

Marketing Promotions Consumer Advertising 52

Storis

JANUARY 22, 2024

The State of the Home Furnishings Industry With abundant opportunity, let’s explore how market and consumer behavior position retailers for success. economy is driven by consumer spending and a thriving job market. Furniture Market is valued at $244 billion by Statista, with a projected five-year CAGR of 3.91%.

Home Furnishings 52

Home Furnishings Payment Services Merchant Services Fulfillment 52

Indigo 9 Digital

MARCH 17, 2022

At the end of the day the criteria for success is rather simple. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. The exposure can also come at a cheaper price. But look around, if Nike or McDonald’s can acquire a large customer base so can you.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Retail Next

OCTOBER 15, 2019

With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated. As a brand, North Face excels at video marketing. Alternately, the entries themselves could be user-generated videos that promote your brand.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Store Growers

JULY 9, 2019

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. So with the help of Similarweb , we can get a closer look at where they get their traffic.

Accounting 59

Accounting Shopping Advertising Promotions 59

Retail TouchPoints

DECEMBER 13, 2022

After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. To succeed as a CPG brand in the post-pandemic world, you need to get phygital.

Telecommunications 244

Telecommunications Advertising Location Kiosk 244

Retail Geek

AUGUST 29, 2023

Scot: [8:10] Yeah no no they they are there waiting and that’s a good point because when you go public the the companies that take you public in this context they’re all investment banks on Wall Street. If you want to follow along with the actual S-1, you can download it here. Scot suggests you focus on pages 101-124.

Merchant Services 52

Merchant Services Grocer Advertising Payment Services 52

Retail Geek

JULY 30, 2021

Scot: [6:10] Well how did they decide from the shopping carts Niles big decluttered it you mentioned they have less cues but did they go to kind of more of like a kiosk kind of a much more clear, kind of Department kind of orientation or how. It just it doesn’t seem like they’ve. [6:00]

Visual Merchandising 105

Visual Merchandising Payment Services Advertising Merchant Services 105

Retail Geek

JULY 9, 2021

Your digital ad dollars especially as they get more complicated in the Privacy Wars, so it makes sense that they want Executives that are good at that and I would also argue the instacart. Advertising products could stand for some. Make those products more mature and friendly to advertisers.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Geek

JUNE 25, 2021

Traditionally Prime Day has been a summer event taking place in July, for example July 15-16, 2019. The length of the event has been slowly expanding since 2015, so it is now two days long. In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. This year Prime Day is earlier than usual on June 22-23, 2021.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

365 Retail

NOVEMBER 16, 2023

Consumers, eager to capitalize on significant discounts, often arrived at stores in the early hours, forming extensive queues that sometimes stretched around blocks. There were also broader discussions about consumer culture and the ethics of promoting such frenzied buying behaviour.

Department Stores 59

Department Stores Consumer Advertising Shopping 59

Retail Geek

SEPTEMBER 3, 2021

Jason: [4:10] Yeah and II may be uniquely odd in this regard but I do find it amusing and humorous to read the risk factors. The more eye-popping number is they have six months of data from 20 21 and they’re already at 270 million in 2021 so if you kind of compare first six months of this year to first six months of last year.

Advertising 97

Advertising Consumer ATS Marketing 97

Retail Geek

JUNE 13, 2022

This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp. Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later).

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52

Retail Geek

JANUARY 22, 2021

Mallageddon continues At least another 8k stores Yes 8721 stores +1. 5% of retail in 2019, could be 8-10% in 2020 (as measured by IRI, for CPG private label). Installment Payments heat up – At least one company is acquired (Affirm, Afterpay, Klarna, QuadPay, Sizzle) Yes (IPO’s). Merge with Alibaba?

Payment Services 73

Payment Services Drop-Shipping Merchant Services Returns 73

Retail Geek

JANUARY 20, 2023

2023 Predictions Jason : At least 2 retail bankruptcies (besides Party City) BNPL Consolidation (Klarna, Affirm, Afterpay. Sezzle) – at least one merges/exits US or BNPL. E-com returns 10-15% growth rates. Um there’s a lot of automation at this show so you know there’s the usual.

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping Loss Prevention 52