How cultural codes can help brands move past low prices with confidence
Inside Retail
MAY 20, 2024
Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. At least, that’s what we learned in Ruben Östlund’s 2022 film, Triangle of Sadness. So don’t stress, just get a good deal!
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