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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

The global market for Black haircare products was estimated at around $9.56 However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . I’ll have the extra pad see ew , thanks. New channels for a new era.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Valued at USD $3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Consumers driven online to save money on health and beauty as cost-of-living crisis bites

A1 Retail

Consumers are now increasingly shopping online to find cheaper health and beauty products as the ongoing cost-of-living crisis drives shoppers away from preferred brands. Price comparison was the top priority when shopping online, with over half (55 percent) choosing to buy online due to the ability to compare prices and sizes.

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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. In Canada, interbank network Interac launched Sound Shopping – a musical track that soothes consumers as they shop. Heighten the in-store shopping experience by optimizing audio and other sensory elements to synthesize moods.

Consumer 212
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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.