Remove Accounting Remove Payment Services Remove Promotions Remove Social Commerce
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. BNPL and Social Commerce Were Holiday Standouts. Shoppers have been embracing modern technology and services throughout the pandemic, and this trend continued during the holidays. 18 and Dec.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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What Is Social Commerce and Why Should You Care About It?

Wiser

You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce. What Is Social Commerce? It’s important to note that social commerce is related to, but not the same as, eCommerce.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This includes highly personalized services, interactive elements, and rewards programs. They’re increasingly interested in buying from brands that align with their values and lifestyle.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This includes highly personalized services, interactive elements, and rewards programs. They’re increasingly interested in buying from brands that align with their values and lifestyle.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

Consumers don’t have to think about transportation, parking, and other limitations like store hours; and Credit cards and virtual payments are like chips in a casino. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Targeting consumers on social networking sites works.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high.

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