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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

Ecommerce returns are the new reality for retailers, but their rapid rise doesn’t have to crush conversion rates and profitability. Consider how returns are central to the customer experience and can create a competitive advantage, differentiate a brand and increase customer lifetime value. Turn Returns Upside Down.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.

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How to Set Up Shipping in Google Merchant Center

Store Growers

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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The Looming Spike In Returns Abuse

Retail TouchPoints

Consumer-friendly and flexible return policies can be the difference between getting a new customer and losing a sale. According to proprietary research conducted by Forter, 23% of shoppers will abandon their carts if returns options are poor. Returns Abuse And Customer Expectations. This is amplified in some industries.

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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Account takeover fraud, which is driven by impostor scams, increased by 50%, with no signs of slowing down in 2021. K eep bots out of your customers’ accounts and checkout. Millennials.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high. Offer gift cards. Determine your conversion rates.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.