Beauty dupes are all the rage, but are they ethical? It’s complicated
Inside Retail
AUGUST 16, 2023
To be fair, the media coverage that this generated worked to promote both brands equally. A comment the company posted on its Instagram account replied: “MCoBeauty is a luxe-for-less beauty brand that provides people with high-quality products at an affordable price. Did MCoBeauty go too far? You be the judge.
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