This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove tag infringement
Remove Accounting Remove Marketing Remove Promotions Related Topics
Markdowns Target Market Inventory Management Advertising Marketing Spend Store Layout Retailing Pricing Checkout Dead-Stock Merchant Services More Related Topics >
article thumbnail

Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

AUGUST 16, 2023

To be fair, the media coverage that this generated worked to promote both brands equally. A comment the company posted on its Instagram account replied: “MCoBeauty is a luxe-for-less beauty brand that provides people with high-quality products at an affordable price. Did MCoBeauty go too far? You be the judge.

Consumer 130
Consumer Promotions Accounting Marketing 130
article thumbnail

Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

NOVEMBER 21, 2016

With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. While price promotions can lead to short-term gains, price wars can dilute brand value in the long-term. Does my strategy take both price and value into account?

Advertising 60
Advertising Promotions Target Market Management 60
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 38,000+ Insiders by signing up for our newsletter

About
Webinars
About
Editions
Webinars
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024