Store Growers

JULY 22, 2023

To launch a Google Discovery ad campaign, you must have a Google Ads account. Once you do all that, you’ll have to enable the tagging called “ sitewide ” and “conversion tracking” through your Google Ads account. If you have one already, you can simply log in and create a new Google Discovery ad campaign. And guess what?

Advertising 68

Advertising Accounting Location Promotions 68

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Wiser

NOVEMBER 21, 2016

With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. We’ve talked about Minimum Advertised Price (MAP) policies , how to enforce them , and how resellers can try to avoid compliance , because pricing and perception are closely tied.

Advertising 60

Advertising Promotions Target Market Management 60