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L.L.Bean Expands to Dillard’s and Moosejaw, Plans 4 New Brick-and-Mortar Stores

Retail TouchPoints

The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. wholesale accounts, along with 10 independent specialty retailers in the southeastern U.S. L.L.Bean will open four new stores this fall, two in Massachusetts and two in Quebec, along with a French-language ecommerce site to support its Canadian stores.

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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. Open spaces such as parks, gardens, and outdoor events often have a critical need for people counters – a need that is every bit as crucial as that of indoor retailers, if not more so.

Outdoor 52
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. Open spaces such as parks, gardens, and outdoor events often have a critical need for people counters – a need that is every bit as crucial as that of indoor retailers, if not more so.

Outdoor 52
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Check Out These Sidewalk Signs and Sandwich Boards to Promote Your Business

Small Biz Trends

Besides their accessibility, outdoor sidewalk signs are easy to update. Wind Resistance: If you are in a windy location, find signs designed for wind resistance so they can remain upright. Here are our picks for the best sidewalk signs to promote your brand to all the people walking or driving around your business.

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Inside Brosa’s plan to capture even more of the online furniture market

Inside Retail

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19. Outdoor is a great opportunity. Technology for us is not having an e-commerce website.

Marketing 130
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown). If not, you don’t have to collect every SKU, every day for every competitor location or web page.

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13 Top Travel Influencers

Small Biz Trends

Increase sales: You can gain new leads and close sales by partnering with travel influencers to offer exclusive deals for trip promotions. Lauren Bullen runs a travel Instagram account with an emphasis on wellness, and Elsa, her twin sister’s Instagram account, focuses on leading a healthy lifestyle. Niche: Outdoor travel.

Outdoor 98