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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” But Pavich noted that retailers shouldn’t price items based solely on these rules.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

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Walgreens launches bank account, debit Mastercard

Mass Relators

Walgreens and InComm Payments have launched Scarlet, a bank account and debit card powered by Mastercard and issued by MetaBank, and available exclusively at Walgreens. Scarlet provides tools to help account holders build healthy financial habits, earn rewards, and save on future purchases. 24/7 customer service.

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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Just last year, total returns accounted for $761 billion in lost sales for U.S. during the returns process. retailers, according to NRF. Free returns alone aren’t enough, though.

Returns 285
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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.

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The Quick Guide To Google Merchant Center Programs

Store Growers

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?