Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea
Inside Retail
AUGUST 15, 2023
In the global tea category, we’re very much a speciality tea in a market that has become commoditised – and that was accelerated by the GFC, which led too many wonderful owner-operators and family-run businesses to change hands and so we’ve had the emergence of several large operations that control the category.
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