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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Whether using tried and tested pre-built templates from Klaviyo’s extensive library, or building unique flows using a simple drag-and-drop tool to create their own, retailers can create advanced, profitable automated flows that are proven to boost conversion rates. The promotion boosted Arizona’s off-season revenue by 201 per cent. “In

Marketing 287
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Maximizing Your Trade Show Success: A Post-Exhibition Game Plan for CPG Brands

Rangeme

Did you order your pop-up banner too late and have to pay rush shipping on it? Send Your Follow-ups This one is obvious, but I can’t tell you how often I have clients who use ALL their energy at the show, and come home, exhausted and feeling behind, only to drop the ball on the follow-up afterwards. When should you hit their inbox?

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Getting pricing and products right to win in the era of inflation

Inside Retail

For example, regular online shoppers with smaller orders require more shipping, fulfilment, potential returns and customer service – are you accounting for these costs if you’re absorbing and not passing them onto the shopper? Plan for and adapt to market shifts to emerge stronger from these challenging conditions.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

plan to start buying gifts earlier – the No. Now, to increase inventory turn and remove excess stock from their balance sheets, retailers will likely launch a highly promotional season starting in late summer. For example, store associates should get measured on fulfillment metrics if they are picking and shipping.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Shein, originally founded in China, relies on drop-shipping directly from its extensive network of China-based suppliers.

Marketing 130
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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. By selling additional or more expensive products to customers you were already getting sales from, you generate an immediate increase in the revenue already being accounted for. 1: Define Your Goals Clearly.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

toy industry sales increased 11% in Q3 2021 from 2020, according to the NPD Group , driven by price increases, a continuation of pandemic lifestyles and fewer promotions. In the last decade, there has been 5X higher growth in debit card volume than credit cards, and in the previous year or two, spending on credit cards dropped 50%.”.

Consumer 263