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Behind the evolution of 107-year-old Japanese eyewear brand Tanaka Optical

Inside Retail

They are looking for ‘eyewear’, instead of ‘glasses’, since they know eyewear can influence their look, and are interested in enhancing their style by coordinating with fashion. Thus, we don’t need to rely on mass production of trend-led products and excessive dead stocks after the trend is over.

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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

And since most markdowns are not planned for in advance (or at least accounted for in the pre-season planning stages), they frequently drain profits considerably more than they have to. Markdowns are used to temporarily increase demand for low-demand products, ideally long enough to sell through all stock.