Behind the evolution of 107-year-old Japanese eyewear brand Tanaka Optical
Inside Retail
JULY 28, 2021
They are looking for ‘eyewear’, instead of ‘glasses’, since they know eyewear can influence their look, and are interested in enhancing their style by coordinating with fashion. Thus, we don’t need to rely on mass production of trend-led products and excessive dead stocks after the trend is over.
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