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What is Visual Merchandising?

Wiser

Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Tell a Story.

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The Eclectic World of Leon & Lulu

Retail Adventures

The word “eclectic” has been used to describe all sorts of things but perhaps its best use is to describe Leon & Lulu , Mary Liz Curtin’s wonderfully kinetic store located in Clawson, Michigan. Located in the adjacent former Clawson movie theater, the building was a derelict mess. Everything had to be renovated and restored.

Apparel 52
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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. While some retail locations are shutting down, others are surviving.

Consumer 148
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Elements of a Great Retail Display

Retail Adventures

List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.