Wiser
SEPTEMBER 12, 2022
It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. Most brands and retailers have some degree of visual merchandising already. Find Opportunities to Cross-Merchandise.
Wiser
MAY 14, 2020
Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Tell a Story.
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Retail Adventures
MARCH 21, 2022
The word “eclectic” has been used to describe all sorts of things but perhaps its best use is to describe Leon & Lulu , Mary Liz Curtin’s wonderfully kinetic store located in Clawson, Michigan. Located in the adjacent former Clawson movie theater, the building was a derelict mess. Everything had to be renovated and restored.
Wiser
OCTOBER 2, 2020
Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. While some retail locations are shutting down, others are surviving. Location and inventory first and foremost. We can control to some extent location and inventory.
Retail Adventures
JANUARY 27, 2022
List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.
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