Wiser

MAY 14, 2020

The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Even the kind of music you play in your stores says something about the merchandise and the brand.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

SEPTEMBER 12, 2022

Once this has been determined, the ultimate role of the visual merchandiser is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Find Opportunities to Cross-Merchandise. Tell a Story.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail Adventures

JANUARY 27, 2022

We also know that you never have enough time to do everything you want to do to you sales floor, and that your customers require constant change to keep them coming back for more. Consider the following areas in planning your displays. More often if you have multiple themes planned for that month.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52