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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. Thematic visual merchandising : Let Chinese shoppers know you know how important this week is and create some visual merchandising to display throughout the period – just as you would for Christmas.

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Implementing Sustainable Design Strategies in the Retail Environment

Retail TouchPoints

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as consumers become more conscious of how their purchases are impacting their local communities and the environment.

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Retail’s Future is Phygital

Retail TouchPoints

Consumers expect a seamless interaction with a brand when and where they want it. In its stores, only one sample of each clothing item is displayed, and consumers use QR codes in the app to request a specific size be sent to fitting rooms or to the counter for purchase. Loyalty must adjust to meet those evolving consumer expectations.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. Having a well-planned store layout and monitoring your inventory makes it easier for consumers to find your products and increases the number of products purchased. 4: Visual Merchandising.

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Redefining ‘Successful Store Design’: Digital-Physical Integration and Sustainability Come to the Fore

Retail TouchPoints

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts believe the definition of a “successful store design” has completely changed. Retail TouchPoints (RTP): How have consumers’ increasingly digital behaviors influenced design decisions?