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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

DECEMBER 5, 2023

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. Here are four ideas you still have plenty of time to implement.

Marketing Spend

Marketing Spend Visual Merchandising Marketing Consumer

(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

APRIL 1, 2021

Technology is helping make physical retail central to Direct-to-Consumer strategy by providing retailers and brands with a wealth of data – especially in relationship to their physical retail stores. We layered this data with the merchandise layout (where each brand and products were) and even our staff schedules. WHAT’S IN STORE?

Visual Merchandising

Visual Merchandising Home Furnishings Shipping Fulfillment

Experience Retail Today

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

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