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How to Level Up Your Trade Spend Accounting

Wiser

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions.

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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

In the early days and now, criminals stole cardholder data from internet-connected point-of-sale (POS) systems to make their own fraudulent transactions. If a criminal wants to skim data from a consumer’s web browser they merely have to get the consumer’s browser to load and execute their own JavaScript.

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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Positioned as a mass brand, Hairification was conceptualised to fill the gap in the market for efficacious hair growth products with grocery store accessibility and price point. Consumers are driving this shift by applying the same standards they have for their makeup, skincare, sunscreen and tanning products to hair care.

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How will consumers shop in 2025? Here’s a look at four emerging profiles

Inside Retail

A recent report by WGSN on the future consumer sheds some light on the emerging trends that businesses need to take into account. The report states that four consumer profiles will drive businesses in 2025: the new nihilists, the reductionists, the timekeepers and the pioneers.

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Consumers and Merchants Should Look Before They Leap into BNPL Services

Retail TouchPoints

Surges in online shopping during the pandemic helped fuel the growth of point-of-sale loans — a market that is forecast to grow at an annualized 9.8% As the popularity of BNPL increases, it is important for consumers and merchants to weigh the benefits and the drawbacks of using/offering these payment options.

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5 Effective Strategies for Landing New Retail Accounts in Q4

Rangeme

If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. What else works during this busy season?

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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