Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
Retail TouchPoints
SEPTEMBER 14, 2022
Facebook will still host livestreams, but brands will no longer have access to shopping features such a product playlists and tags. “As As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. In the U.S., Source: HubSpot.
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