Remove tag influencer-marketing
article thumbnail

Analysis: How five luxury brands won digital fashion week

Inside Retail

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147
article thumbnail

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Retail TouchPoints

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. featured Influencer duo XinShiDanDan , a tactical choice based on their massive following in China. Livestream shopping has proven a tough nut to crack in the West.

Shopping 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities

Retail TouchPoints

“With it will come the meta-economy, which will power new opportunities for work, wealth, status and identity, and will impact how consumers communicate, play, shop and learn.”. Not only will consumers need ways to create their virtual avatars, but they’re also going to want ways to personalize them. 1: Infrastructure.

Consumer 268
article thumbnail

Analysis: Why CX is the Rx for metaverse success

Inside Retail

Recent data from Statista revealed the global metaverse market was worth US$38.9 trillion, Strategic Market Research shows. Consider the ‘real-estate’ market in the metaverse. Gartner found that 94 per cent of consumers have either not heard about the metaverse or, if they have, they don’t understand what it is.

article thumbnail

What is Price Image? Quick Guide for Brands and Retailers

Wiser

Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. Price image is defined as the perception of your prices by consumers, relative to the competition. Here is how many consumers determine price image: Prices of Big-Ticket Items.

article thumbnail

2022 Retail Success Guide

Independent Retailer

With only two months left of 2021, retailers should already be looking ahead to the new year for the newest trends, technology, marketing tactics, products, and solutions for improving their business. Meet Consumers Where They Want to Shop. “I Prepare for typos and misspelling. Low Inventory Does Not Mean Lost Opportunities.

article thumbnail

Jason & Scot Show Episode 269 – Amazon and Instacart get new CEOs, other news

Retail Geek

Multi-sided market place and so it’s a little easier to make money but still the best way to make money is with that ad Network and. 25:10] What big trends am I talking a lot with with clients about it since its creators as micro influencers its video driven Commerce its. Scot: [27:18] Just wrapping up the Friendster account.