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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. consumers have tuned into a livestreaming event.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 289
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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.

Consumer 130
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It] is regarded as one of the consistently top performing brands amongst our wholesale accounts,” Dahl-Thorup said.

Wholesale 236
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From stock levels to financing: How interest rate hikes impact retail

Inside Retail

Following nine consecutive interest rate increases in Australia – with more likely to come – retailers are having to navigate a challenging economic environment, as consumers are looking to cut back their spending across a range of categories. per cent drop in consumer spending.

Finance 246
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Sustainable athleisure is big business, but rising costs pose a challenge

Inside Retail

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. Gen Z and millennials Behrens’ statement is likely to resonate with many Gen Z and millennial consumers.

Apparel 130
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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

From supply chain disruptions to shifting seasonality and evolving fashion trends, a majority of America’s leading retail brands are constantly left with excess inventory that simply won’t sell. In the past, repurposing it required a meticulous approach that was equal parts complicated and time-consuming.