Retail Assortment Strategies: What Are They & How Do They Work?
Wiser
APRIL 10, 2023
These are all examples of an optimized assortment plan. If your product range is too narrow, then you won’t be able to meet consumer demand. Too wide and you’ll end up with leftover dead stock. The best retailers gain even more of an advantage by having data-driven, well-planned retail assortment strategies.
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