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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales. Notably, the highest spending levels came at the beginning and end of the season.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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One to watch: APAC goes all in on social commerce

Inside Retail

We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region.

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Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook

Retail TouchPoints

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. You can check out with Amazon without leaving Facebook or Instagram, and experience more relevant ads.”

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re Given the proliferation of shopping platforms, retail marketers are striving to make the checkout experience easy. AI Leading The Transformation.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

We’ve created multiple Instagram accounts that target different parts of the world. To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. We tweaked our search and checkout capabilities and have increased our retention rate. We have been lucky as well: Kylie Jenner.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly. They’re all involved socially and they have multiple accounts, so you have to foster community to create that brand connection.”. Action Items For Retailers.