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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.

Consumer 130
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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

Shizu Okusa, Founder and CEO of health and beauty brand Apothékary : “ We are finding that a lot of the people signing up for Threads are content creators and influencers; they’re first-movers and want to grow their following. “If If you’re going to start, start and be consistent in creating content and reposting.”

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

A recent survey found 72% of respondents are more influenced to shop via social media now compared to a year ago. Also, they would rather buy from social media than a physical store for beauty products (89% vs 35%, respectively) and health and wellness products (42% vs 24%). Survey: Social shopping soars during pandemic.