Remove Accounting Remove Beauty and Health Remove Marketing Remove Social Commerce
article thumbnail

Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

article thumbnail

One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19. Live shopping emerges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

article thumbnail

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130
article thumbnail

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130
article thumbnail

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

Retail TouchPoints asked executives from five different brands to share: Why Threads has been valuable for their companies and consumers; How they’re integrating Threads into their social strategies; What methods have worked well so far; and Lessons they would share with other business executives. Why is Threads Valuable?

article thumbnail

Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%