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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. Sephora launched in South Korea in 2019 with a flagship location in the shopping-centered Gangnam District in Seoul. billion won (US$9.26 million), 14.5

Location 130
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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Platform for advice.

Shopping 204
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Preparing for the future of online retail

Inside Retail

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling. And now’s the time to get ahead.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Learn From: Health & Beauty.

Marketing 190
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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? We were fortunate to receive enough industry collaboration to undertake a comprehensive meta study of the retail industry incorporating home, health and beauty, and consumables. And I swear I’ve never been more susceptible to a digital promo in my life.

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From Singapore to Seattle: How Amazon is helping small sellers go global

Inside Retail

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. billion in 2022 to S$3.9

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Winning With General Merchandise

Independent Retailer

The company specializes in buying closeout merchandise and offers it to independent retailers at the lowest possible prices. Health & Beauty Products. We have always had a hybrid business, with both retail and outlet stores, as well as a wholesale operation,” Hipps said. Health & Beauty Aids.