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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. million), 14.5

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Preparing for the future of online retail

Inside Retail

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). For the year to June 2021, consumer retail spending grew by 9.1 But most significantly, I think it shows how quickly our new retail habits have become second nature, with 9.4 Yes, you read that right.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Health & Beauty.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. It’s critical to maintain consumer interest,” she said. Platform for advice.

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From Singapore to Seattle: How Amazon is helping small sellers go global

Inside Retail

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. This can be costly and time consuming.

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Supplier Diversity: A Look Around the Globe

Rangeme

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.