As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
Products that are sized 18 and above and available in the UK only account for 14% of the total market. According to Edited, the total number of consumers deemed “plus-sized” is set to grow at twice the rate of the rest of the market. There is no standardization across the industry and inconsistent sizing leads to markdowns and returns.
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