Beyond Acquires Zulily, Plans to Revive Brand in Q2
Retail TouchPoints
MARCH 7, 2024
Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. At the time, the Zulily website was replaced by a one-page letter from VP Ryan Baker commenting on the decision to shutter the business, but now the site displays a “Coming Soon” message. Beyond paid $4.5
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