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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. million), 14.5

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Preparing for the future of online retail

Inside Retail

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. .

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? Firstly, a lack of physical access to brick-and-mortar retail outlets has been no barrier to growth whatsoever. Of these channels, TV attracts by far the largest media investment, at 37 per cent.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Platform for advice.

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From Singapore to Seattle: How Amazon is helping small sellers go global

Inside Retail

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. per cent during the 2020 to 2027 period.

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Winning With General Merchandise

Independent Retailer

Consumers are in the market for value, and smart wholesale companies provide independent retailers with product and pricing options that promote high profit margins, stimulate consumer interest, and enable brands to offer goods at bargain prices. Health & Beauty Products. Health & Beauty Aids.