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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail Minded to Produce a Series of Educational Sessions at ASD Market Week

Retail Minded

ASD Market Week, one of the nation’s most comprehensive trade shows for consumer merchandise in the United States, will welcome a series of educational sessions produced by Retail Minded at their March 10-13, 2024, trade show in Las Vegas. ASD Market Week is held twice a year in Las Vegas. To review sessions details, click here.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

Planning 245
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible. We’ll explore this new approach in depth, what it means for brands and consumers, and how it will affect marketers and those working with them.

Consumer 235
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9 Best Online Marketplace Options for Your Business

Small Biz Trends

Powerful digital marketing: Online marketplaces have more bandwidth and resources to invest in digital marketing that enables users to find your products. An eCommerce platform is one of the best digital marketing channels for your products. Etsy is a leading online marketplace for handmade goods, crafts, and vintage items.

Wholesale 131
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The benefits of financing your business growth

Inside Retail

Of course, a business shouldn’t use capital irresponsibly and spend without consideration, but establishing and growing a business does require money for inventory, marketing and advertising, staff costs, setting up internal systems and investing in growth. Access to cash whenever it’s needed.

Finance 246
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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints. Heightened competition inspiring hyperlocal, omnichannel advertising. Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly. Action Items For Retailers.