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Beating Cookie Addiction with a Healthier Attribution Diet

Retail TouchPoints

Marketers have been gorging on them for decades, addicted to the delicious data they provide. As a digital marketer, you know where we’re going with this. Other kinds of cookies come with their own merits for marketers. Server-side tagging is at your disposal to help you do just that. Don’t get us wrong.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis. In the U.S.,

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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. But if you manage your own Google Ads account, you can definitely use this article to perform a self-audit! Why You Need a Google Ads Account Audit? An audit gives you a second pair of eyes/brains on your account.

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What is Price Image? Quick Guide for Brands and Retailers

Wiser

Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. Shoppers have an internal bias about expected prices when walking into a dollar store vs. high-end fashion designer. This can create a challenge for brands and retailers.

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How-to: 39 Google Merchant Center Errors You Need to Fix

Store Growers

If this often happens, your account can become suspended. To fix this issue, simply add general rules to your account. To take care of this error, simply add the data by logging in to your Google Merchant Center account. To fix this occurring error, log in to your Google Merchant Center account and click on “Tools and Settings.”

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. Way too often I see new advertisers being jumpy: New advertiser complaining about not seeing results. Ideal minimum: $1,000 / month.

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Jason & Scot Show Episode 274 – Warby Parker and AllBirds file S-1 prospectus for IPOs

Retail Geek

Except for that sgna line and all the expensive advertising that they’re having to do which is ultimately driving that those those net losses. About as good as it gets at sort of organic demand generation and they do they do great like social they do gritty like they do all the other guerrilla marketing tactics so like. [17:15]