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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? What is an integrated digital marketing campaign?

Marketing 300
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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. January 2021. July 14, 2021.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping is still in its infancy in the US, with 2021 revenues of just $US11 billion. Here are a few that targeted 2021 holiday shoppers. billion in sales in 2022.

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Roundup Of The Top 2021 Retail & CPG Trends

Rangeme

As the year winds down, it’s time to review 2021’s retail predictions —and the surprises that popped up along the way. November 11, 2021. November 15, 2021. , November 9, 2021. , November 15, 2021. April 7, 2021. September 16, 2021. September 21, 2021. February 2, 2021. ,

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Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) August 20, 2021. Market overview. Market size. August 20, 2021. 11 World Population Review. 11 World Population Review.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Halloween isn’t just for kids. Amazon Banner. Heinz Tomato Blood.