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New Zealand case against Bunnings’ pricing dismissed

Inside Retail

Auckland Court Judge BA Gibson said, however, that Bunnings’ marketing around it’s pricing was always tied to its price guarantee, where it will beat a competitors price by 15 per cent in New Zealand, and 10 per cent in Australia. The post New Zealand case against Bunnings’ pricing dismissed appeared first on Inside Retail.

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Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Retail TouchPoints

By all accounts it’s working. Jocko Fuel started as a DTC brand in 2016, founded by former Navy Seal and jack-of-all-trades Jocko Willink, who is also a New York Times bestselling author, leadership consultant, podcast host and partner in the clothing line Origin USA. My decision-making at Jocko Fuel is three text messages.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Halloween isn’t just for kids. Amazon Banner. Heinz Tomato Blood.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

Bottega Veneta went first, deleting its Instagram account and wiping its Facebook page of everything but a profile picture in January. Then came Lush, shutting down its Instagram, Facebook, TikTok, and Snapchat accounts in November , leaving it with a presence on Twitter, YouTube, and Pinterest. . They both quit social media this year.

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

If you are struggling with whether to sell on Amazon or if you already sell on Amazon and are wondering if you should stay on the platform then consider these 10 factors to help inform if whether Amazon is the platform for you. But what happens if Amazon changes its algorithm or advertising on the platform becomes cost prohibitive?

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Victoria’s Secret, Gopuff Cut Jobs to Streamline Operations Amid Economic Challenges

Retail TouchPoints

Gopuff is reportedly laying off 10% of its employees, or about 1,500 workers, due to the uncertain economy as it pursues profitability, according to Bloomberg. Hauk will lead Victoria’s Secret as it integrates the merchandising, planning, marketing and creative teams to speed the company’s test and learn agenda and better engage customers.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

By all accounts Oatly is an overnight success. Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off.