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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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The Benefits of Prepaid Top-Up Cards for Big Brands

Retail TouchPoints

In recent years, the financial landscape has changed dramatically with new economic challenges making it increasingly difficult for consumers to commit to recurring monthly payments. alone, the use of branded payments solutions has grown by more than 50% in the last five years. The global prepaid cards market was valued at $2.2

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M&A Mechanics: Understanding Ecommerce Acquisitions Process

Retail TouchPoints

The M&A process is highly involved, and acquirers are becoming increasingly sophisticated. We advise our clients to begin the process at least 12 months in advance of their anticipated exit date so they can do everything possible to achieve the best results at a potential sale. But what exactly does that process entail?

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

The Allure of Facial Recognition in Retail The retail industry is built on the ideal of service. Instead of the typical time-consuming payment process in stores, facial recognition technology can identify the customer and automatically charge their account for a fast, secure self-service checkout experience.

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Three Prevalent Threats Against Online Shoppers In 2024

Retail Minded

These links can be found in many other places as well, such as on impersonated social media accounts or fake job advertisements and malicious ads displayed on legitimate websites. The process of taking down spoofed websites can also take significant time, possibly up to months.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. With lower price barriers to enter the market, digital advertisers proliferate. Data-driven advertising methods, such as predictive analytics and real-time optimization, unlock the ability to craft ads that are more likely to resonate with your audience.

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QR Codes are Making the Comeback of the Century

Theatro

QR Codes are images that smartphone cameras can scan to access a URL, unique product, or service information, not unlike a bar code. Even more creatively, putting a QR code on an advertisement could be used to help customers navigate to the closest brick-and-mortar location. What are QR codes? Connect with Theatro!