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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Additionally, it’s expected that the promotional window aimed at driving holiday sales will be extended due to the influx of online shopping.

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

The finance sector is the fastest growing at 19 per cent year on year, as financial institutions recognise the value of their vast media ecosystems and customer bases. Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.

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Choosing the Right Funding to Fuel Your Brand’s Growth

Rangeme

Meanwhile, the right financing strategy can provide the resources needed to grow and thrive. There are many options to finance your production runs but not every one of them is the right option for every business. There are many options to finance your production runs but not every one of them is the right option for every business.

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Retailers need to bridge the adtech gap in retail media

Inside Retail

Data like that is driving a trend away from generic mass media advertising to mediums much closer to the point of purchase. Owned media takes many forms, including aisle-end displays, shelf-talkers, chiller decals, digital screens, floor decals, catalogues, in-store radio networks, product sampling and promotional pop ups.

Finance 147
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Experts predict the biggest fintech trends for 2023

365 Retail

The financial promotion rules for BNPL are also set to change to ensure advertisements are clear and do not mislead consumers. . Embedded finance . Embedded finance is also expected to grow in 2023, with searches for the term accelerating by a staggering 488% in the last five years.

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Additionally, Artacho is internationally recognized by the main advertising festivals such as Cannes Lions and Webby Awards.

Wholesale 211
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The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

365 Retail

AI has the potential to revolutionize various sectors, including healthcare, education, finance, transportation, agriculture and of course, retail. By identifying customers as they enter a store, retailers can offer personalized greetings, promotions, and recommendations based on individual preferences and shopping histories.