“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP
Inside Retail
DECEMBER 7, 2023
When it comes to business messaging, Neary said that more than one billion people are connecting with business accounts on the platform every week. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Neary said traditional marketing funnels are undergoing a seismic shift.
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