Jason & Scot Show Episode 257 – Cookies, IDFA, and Commerce Deep Dive
Retail Geek
MARCH 18, 2021
Apple Identifier for Advertisers (IDFA) – Goes from Opt Out to Opt In Q1 2021 Google Play Services ID for Android (GPS ADID) – Still Opt Out. Advertising rates go down which depreciates ad based business models (content sites and games). Mobile Tracking (Digital License Plates for Mobile Users). Conclusion.
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