Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

Advertising 260

Advertising Social Commerce Consumer Fulfillment 260

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Advertising 289

Advertising Accounting Marketing Promotions 289

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

Advertising 297

Advertising Consumer Marketing Shopping 297

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. The Shopify Pinterest Channel is now home to more than 1.7 million merchants.

Marketing 320

Marketing Accounting Advertising Consumer 320

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

AUGUST 16, 2023

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “ consumer has much more trust and much higher expectations of premium content.

Advertising 245

Advertising Merchant Services Shopping Consumer 245

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 283

Social Commerce Accounting Marketing Planning 283

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

APRIL 8, 2024

Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. To make a splash on a platform like TikTok that caters to this kind of consumer behavior, you must become adept at creating content that quickly showcases why your product deserves to go viral.

Checkout 257

Checkout Marketing Advertising Point of Sale 257

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 160

Beauty and Health Accounting Social Commerce Advertising 160

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Social Advertising: Annoying but Effective.

Payment Services 223

Payment Services Social Commerce Consumer Advertising 223

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 269

Merchant Services Advertising Apparel Planning 269

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Advertising 289

Advertising Fulfillment Returns Shopping 289

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% Organizing a retail event in a physical store can be a good way to pull consumers. These occupations account for 6.3% Small Retail Businesses.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

FEBRUARY 12, 2024

Scammers can use this to launch Man-in-the-Middle (MITM) attacks, where attackers interrupt an existing conversation or data transfer to steal login credentials, account details and credit card numbers. Shoppers should always use a virtual private network (VPN) on public WiFi to hide their information and add an extra layer of protection.

Shipping 256

Shipping Clienteling Returns Shopping 256

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Rangeme

JUNE 8, 2021

Global e-commerce sales grew by 28% last year, according to Statista, and by the end of this year there will be 2.14 billion global digital buyers, with e-commerce sales expected to account for 18% of all retail transactions. With e-commerce, the barriers to entry are low, while the chances of success are high.

Payment Services 105

Payment Services Social Commerce Consumer Marketing 105

Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

Checkout 192

Checkout Fulfillment Shipping Payment Services 192

A1 Retail

FEBRUARY 12, 2024

I’ve seen some fabulous new products, and some new accounts opened.” Richard Keel, Managing Director of Keel Toys said, “The footfall and orders across Sunday and Monday have been really good, we have opened a high number of new accounts. Sue Waterhouse, Mia James Interiors said, “The show is beautiful.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

JUNE 25, 2021

Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor’s by. Scot: [5:23] No doubt about it absolutely. Contributing factors is you know there’s probably more room for growth in some of these International markets than then you know the maybe in the domestic Market. Marker 03.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail TouchPoints

JULY 2, 2021

While initiatives such as the 15 Percent Pledge have been rolled out to improve transparency and accountability in the retail world, many companies have spent the last year looking inward and ensuring that their customer-facing messaging and experiences mirror the internal company culture. It was all about test, learn, iterate.

Merchant Services 185

Merchant Services Customer Experience Marketing Consumer 185

Retail Geek

AUGUST 20, 2022

Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. 17:04] Hyper actor e-commerce. A lot of people get interested in buying products through tick-tocking us they haven’t necessarily like.

Consumer 83

Consumer Wholesale Drop-Shipping Social Commerce 83

Retail Geek

APRIL 30, 2021

Jason: [1:51] Yeah so Scott one of the interesting things in Facebook’s announcement is they referenced the the likely impact that the that Apple’s changes to mobile, app tracking the idea of a would have on their go forward advertising revenue and is a reminder. 3:25] The iOS 14.5

Fulfillment 98

Fulfillment Payment Services Merchant Services Shipping 98

Retail TouchPoints

SEPTEMBER 28, 2023

Who’s Searching for What, Where Source: eMarketer/Insider Intelligence There’s no denying that Amazon has become the starting point for many consumers — a Jungle Scout poll from Q2 2023 found that when asked generally about where they start shopping online, Amazon is the clear winner among U.S. consumers, with 57% starting there.

Advertising 259

Advertising Consumer Beauty and Health Shopping 259

Retail Geek

APRIL 9, 2021

Scott Silverman: What do you think will be the most surprising post-pandemic consumer behaviors that e-commerce retailers should prepare for? 6:30] And so then the pandemic vastly accelerated liquor delivery because under normal circumstances the vast majority of alcohol is consumed. The size and not the the consumer. [22:50]

Merchant Services 98

Merchant Services Social Commerce Consumer Payment Services 98

Retail Geek

JULY 26, 2023

And yeah the they also are doing well you know we haven’t talked a lot about them lately but they’ve expanded from a apparel retailer to a broad set of categories including consumer electronics and they’ve launched a third-party Marketplace on the US. Pretty pretty significant attention of us consumers.

Drop-Shipping 52

Drop-Shipping Apparel Shipping Consumer 52

Retail TouchPoints

NOVEMBER 21, 2022

A good product is vital, but it will only go so far though — you have to tell your story in a way that’s compelling to consumers, and this is where True Classic has really excelled. Not to mention that this approach can also be quite cost-effective, which is becoming more important as digital advertising costs skyrocket. “A

Marketing 315

Marketing Advertising Wholesale Apparel 315

Retail Geek

JANUARY 7, 2022

Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. Yeah they’re serving a bunch of consumers yeah.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98