Remove Accounting Remove Advertising Remove Checkout Remove Shopping
article thumbnail

Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

article thumbnail

Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. One of the most common complaints customers have is waiting too long in checkout lines. Identifying customers also can help retailers discreetly personalize their shopping experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook

Retail TouchPoints

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

article thumbnail

How scammers impersonate brands to steal from online shoppers

Inside Retail

The Iconic is the latest victim of ‘credential stuffing,’ a scam that resulted in customer accounts being used to place fraudulent orders, some totaling thousands of dollars, dating back to November last year. Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes.

article thumbnail

5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. It’s crucial to maximize the performance of Google Shopping campaigns.

article thumbnail

Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

article thumbnail

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

There’s been a lot of anticipation surrounding livestream shopping in the U.S., But so far that anticipation has yet to crystallize into livestreaming becoming the West’s next powerhouse shopping format, as many have predicted. Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S.